Devising strategies to drive online traffic to the company website might seem to be a bit of a struggle if you don’t know what are the right tools and how to use them correctly. All these metrics you rely on every single day that you feel overwhelmed and are pleading for a touch of automation?
We have a solution! No digital marketer is an island! And by saying that we mean that we are going to lead you through the basic techniques you can start using right now to track conversion rates, making improvements to the website and performing the best SEO practices.
Define your goal
Knowing exactly what you’re willing to achieve and setting milestones for yourself is essential. Without setting the right goals you can be blown away by the slightest whiff of air and get lost in the vast ocean of deadly competitive sharks on the market.
Let’s assume your mission is to establish a better online presence of a company. How are you going to do that?
Imagine that you want to identify and select the necessary set of keywords you want to start ranking for number one. This is your goal. So what do you start with and where do you get the best keywords?
Begin with analyzing your competitors.
Competitors Inspector
The best way to collect the most effective keywords that have already proved to be performing very well is to analyze your competitors. The competitors analysis is built on identifying what keywords your competitors are ranking for and stealing those keywords and modifying them afterward.
Is that even possible to select 10 competitors and actually find our all their long-tail keywords, backlinks and figure out their performance rate, amount of traffic and SERPs positions for particular keywords?
Yes! We have created a tool, called Competitors Inspector which is made exactly for all these purposes. It is outstandingly user-friendly and easy to operate with. You simply need to generate the list of potential competitors whom you can start analyzing right away. Moreover, there is another workaround to get absolutely detailed information about your competitors is to create a new project using the domain name of a competitor and you’ll get all the on-page information such as backlinks, rankings, keywords, website issues, everything.
Since your goal is to rank number one for a particular keyword or a set of keywords, there is no a better strategy than to steal the best ones from a competitor and modify them. Modify? What do you mean? I mean that you can optimize for voice search by targeting long-tail keywords, especially if you’re doing so for a local business and your aim is to establish a better local presence. Optimizing for long take keywords is the future of digital marketing and it’s already here.
Keywords Finder
There is another step that plays an essential role after you’ve done with evaluating competitor data. Just like we have already mentioned that one of the best practices of getting the most actionable keywords is to steal them from competitors. However, it’s not limited just to that. There is another tactic which lies in generating keywords using the best algorithms on the market such as Keyword Suggestions or Relevant Keywords.
By using these amazing techniques you’ll be able to come up with the absolutely killing ideas that will help you dominate SERPs and rank number one. It’s a non-obvious fact that some people use Adwords Keyword Planner for the same purposes, however, they are badly deluding themselves. Google’s Keyword Planner is created for running ads and not for finding keywords, and this is sometimes found difficult to understand. That’s just one part of the problem. People tend to rely on wrong data that Google Analytics provides which is another part of the problem. This is a story for another day.
So, to collect the best keywords you need to concentrate on a relatively small competition rate and high search volume of a long-tail keyword that is absolutely possible to do with the Keyword Finder that includes 5 different algorithms two of which we have already mentioned above.
After you’ve found the best keywords and defined the SEO strategy you need to start tracking your positions for these particular keywords and see the actual dynamic of changes and overall performance.
Rank Tracker
Rank Tracker plays one of the major roles for the benefits of a digital marketing strategist because it allows you to see the which keywords are winning and which are dropping in their positions. If you start using this tool today, in a week already you’ll be able to analyze the dynamic of changes for the specific keywords you’ve chosen to target.
If there is a massive drop in rankings, you’ll understand that the immediate actions in your marketing strategy are necessary. There is another tool that works absolutely amazing alongside with the Rank Tracker which is the Notification Manager. This feature will help you be ready and keep in touch with the slightest changes in your SEO performance. You can start targeting particular metrics and get notified everytime something goes wrong or benefits you. By setting such milestones, you’ll be able to achieve your SEO goals successfully and with the least interference of possible obstacles.
Finally, if you want to keep everything at hand there is one more option that we have for you. You can connect your Google Analytics account to our platform to have everything in one place. It means that you don’t have to switch between the platforms and it’s very convenient to use.
Conclusions
RankActive is simple to use and a very friendly SEO software platform which every digital marketer can benefit from and improve the overall performance at either your workplace or freelance position. If there is a need to generate a report on the performance and see the dynamic of changes we have already made it possible as you might have noticed at our Report Center feature. Actually, this platform is created for digital marketers, so you need all the features, but these are just the top-notch that were recommended by the digital marketer who is using our platform.
We try our best to help digital marketers successfully manage the working process and achieve all the goals that are required from an SEO perspective. Register today to get a FREE 14 days trial!